Aptose Biosciences

Many associate brand building with generous schedules. But acquisitions often drive tight deadlines. So when a recently acquired biopharmaceutical company needed rapid rebranding, they engaged Ubiq team members to evaluate the company, develop messaging and positioning and invent a name – fast. And once the newly-named Aptose Biosciences was approved for trademark, Ubiq created a logo, visual standards, messaging guidelines, a corporate website and supporting communications – plus targeted advertising and direct marketing campaigns. The result: A ten percent increase in the company’s stock price within 48 hours of launch.