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Project Description

Cherryvale Farms

Get your positioning right and a brand can rocket to supermarkets across the country – as did Cherryvale Farms with help from Ubiq. Having assessed the competitive landscape, Ubiq identified the category where Cherryvale could maximize its impact, then developed highly differentiated brand positioning. We then created messaging, identity, packaging, promotional videos, sales collateral and point-of-sale programs – moving the brand from zero to more than 1100 stores in just three years. Look for Cherryvale Farms on the shelves of Whole Foods, Sprouts, Raley’s, Ralph’s, Fred Meyer stores and independent grocers nationwide.

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