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Team

 

 

headshotShannon Rose

FOUNDER, INTEGRATED MARKETING

Shannon’s journey as a marketing strategist and consultant has spanned the globe from Silicon Valley to Bangkok. With a focus on the intersection of customer insights and business objectives, Shannon’s marketing strategies and high-impact campaigns have made a difference for emerging startups and industry giants, including include eBay, PayPal, Creative Labs and PG&E.

 

 

headshotWhitney Greer

BRAND STRATEGY

Whitney is a communications strategist and media coach who strives to authentically differentiate companies—and the people within them—based on values, vision and the way they do business. She has worked her marketing magic for clients ranging from Adobe to Logitech, University of California Press to Wal-Mart Labs. Earlier in her career Whitney held account management positions at tech leaders including Apple and Sun Micro, and at leading agencies including Alexander/Ogilvy and Regis McKenna. She is a frequent speaker for organizations including IABC, Transmedia SF, Women in Cable and PRSA.

 

headshotRikke Jorgensen

BRANDED CONTENT

Rikke infuses a rich originality into the craft of strategic storytelling, whether she is delivering a compelling campaign or breathing new life into a bland website. Her gift is our clients’ reward as she helps them grow sales, increase brand awareness, and intrigue and delight their customers. Rikke honed her brand-building skills at agencies like Rapier and USP Digital in London, and in consulting roles with companies like HP, Oracle, Panasonic, BBC and the San Francisco SPCA.

 

headshotDyana Klein

STRATEGIC PROGRAMS

Dyana’s talent for distilling marketing objectives into actionable strategies — and transforming ideas into precisely-executed programs — is the secret to her success. She develops and executes programs that drive customer engagement, advocacy and sales alignment, make product launches pop, exceed demand marketing objectives and result in memorable events. Clients that rely on Dyana’s strategic approach include Act-On Software, Vindicia, Symantec, McAfee and Samsung.

 

headshotDerek Leedy

MEDIA STRATEGY

Derek balances the trinity of Paid, Owned and Earned media, from Super Bowl Television to Twitter Influencer campaigns. An early adopter of data-driven media targeting, his clients enjoy measurable, replicable and scalable results. Steeped in the culture of Silicon Valley, Derek’s client experience includes Intel, NetSuite, Juniper, Trend Micro, NetApp, and the emerging Big Data company Couchbase. He also specializes in Gaming, from the iconic Tomb Raider to launching the newest mobile first game apps.

 

headshot

Melissa McDill

CREATIVE STRATEGY

Melissa brings a unique recipe to client engagements — a mix of entrepreneurial spirit, strategy-driven creative and deep experience. With deep roots in fresh and consumer packaged goods and expertise in branding for tech and biotech, Melissa’s creativity not only makes companies stand out: it has helped change markets. Her concept for Cool Cuts — a fresh produce design and packaging approach — is now an industry standard. Clients whose brands have benefited include Newman’s Own, Back to Nature, Snackwells, Aptose Biosciences, JohnsonDiversey, Dreyer’s and Kikkoman.

 

headshotAndreas Mueller

DIGITAL STRATEGY

Andreas drives results and derives insights by fusing search and site optimization and online marketing automation tools with creativity and a deep understanding of analytics. A pioneer and ongoing contributor to advancing the sciences of SEO and PPC, Andreas offers a world-view reflecting a life lived across three continents. Co-author of “Search Engine Marketing for Decision Makers,” his thought leadership makes him highly sought after at events including the WebGuild Annual Conference, Lighthouse Venture Forum, and SVAMA Marketing series. Ditto for clients that include Microsoft, Dell, Skype, LinkedIn and yelp.

 

headshotMark Orr

CONTENT STRATEGY

Mark creates a place where brand strategies and business objectives fuse and reemerge as ideas that expand awareness, desire and sales. From arresting advertising to compelling direct marketing, Mark’s conceptual direction has reshaped competitive landscapes across the media universe. Along the way he served as creative director for leading U.S. and U.K. agencies, including Cohn & Wells, DDB Needham, and GGK. Fellow journeyers on the client side include IBM, Cisco, British Telecom, Land Rover, Kroger, Tesco, Siemens, Intuit, Blue Shield, Netgear and Schwab.

 

headshotDave Sieburg

VIDEO STRATEGY & CREATIVE

Dave has a passion for creating videos that result in authentic connections between brands and their audiences. He is an award-winning director and producer whose vision piques curiosity, inspires imaginations, motivates minds and deepens trust. Dave began his career at NBC, followed by stints at ABC and the Armed Forces Network. He has produced compelling videos, commercials and documentaries for Google, Fox Shocks, Cisco, Starbucks, Nordic Naturals, GE, Plantronics and Seagate.

 

headshotEric Thiermann

CREATIVE DIRECTOR, VIDEO

Eric brings larger-than-life presence to products, brands or services with award-winning cinematography you’ve already seen in scores of videos and TV ads. His experience spans projects in over 40 countries, across dozens of industries and many non-profits. From an Academy Award-winning documentary to environmental advocacy and commercial advertising, the effect of Eric’s work is lasting and powerful. Those he’s made an impact for include The Sierra Club, Google, Starbucks, HP, Apple, Genentech, Cisco, Fox Shox, Seagate and Ocean Mist Farms.

 

headshotEric Weidner

WEB DEVELOPMENT SERVICES

Eric is a seasoned media and technology executive whose focus is on helping clients translate their business goals into highly usable websites. Throughout his career he has crafted this skill into a practical, systematic process that has resulted in successful e-commerce platforms, corporate websites and blogs for SanDisk, Jazz Pharmaceuticals, Vivus, Aryzta, La Brea Bakery, Gensler, Evite and Encore Capital.

 

 

Jonathan Wells

USER EXPERIENCE AND APPLICATION ARCHITECT

From developing Apple iOS software to live wireframing,  Jonathan is an all-around technologist. He has created elegant, usable cross-platform User Experiences (UX) for clients including GE, HP, Motorola and Looker. He is a proponent of designing through code and uses cutting-edge tools to collaboratively prototype user interfaces at blazing speed. He believes navigating any interface should be near effortless for all users.

 

paul-wood-ubiq-headshotPaul Wood

INTERACTIVE AND IMMERSIVE BRAND EXPERIENCES

Paul lives and breathes media strategies and productions that  realize client visions by delivering mind-changing media content that creates unique brand story experiences. As an award-winning writer, director and media designer, Paul has created over 250 cross-media experiences, including commercials, live events, training, product media, interactive and immersive environments. With a collaborative approach, he crafts media content, strategies, management, distribution and performance to deliver integrated media solutions across multiple platforms such as mobile, augmented reality video, and online 360 video. Clients who have created immersive brand experiences with Paul include Cisco, Brocade, Jazz Pharmaceuticals, Visa, American Express, Autodesk and Silicon Valley tech start-ups.

 

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