Rain for Rent

Rain for Rent, a leading provider of liquid handling solutions, needed a lead generation campaign that brought their tagline, “Liquid Ingenuity” to life. Following a review of existing research, the Ubiq team developed the company’s messaging and positioning. Next, we conceived and executed an integrated marketing campaign designed to reach a target list of critical leads in seven vertical markets. The campaign was anchored in a compelling direct marketing piece with vertical-market customized video, and variable data printing and imagery. Additional touch points included advertising, public relations, internal programs and a custom hardhat design. The result was a standout effort that effectively energized the sales force and created valuable lead opportunities.